Sergio Borges is excited to announce a new partnership with ironguides. The success and coaching philosophy of ironguides has brought many titles to elite and age group athletes of all distances.  Sergio's passion for providing the best coaching methods to his athletes was fundamental in his decision for this partnership.   

ironguides is the leading endurance coaching service for endurance athletes of all abilities. Our coaches provide professional service and consulting to help you achieve your endurance sports goals.

We base our training approach -- The Method -- on techniques that are simple and effective. Where needed, we incorporate Power and Heart Rate data into our coaching -- each athlete's needs are different, so our approach is designed with one thing in mind: To help you achieve your results quickly, safely and healthily! The Method incorporates some of the structure and principles used by many of today's top professionals but places this training in the reality of the Age Group athletes daily demands and limited time.